Services

Lifecycle Marketing Built Around Revenue, Not Just Sends.

Every engagement starts with a diagnosis and ends with a system your customer journey actually runs on.

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01

Lifecycle Revenue Audit™

Identify lifecycle revenue leaks before investing in implementation.

Who it's for: Brands already sending email or SMS who suspect the setup is underperforming but can't pinpoint where.

Problems addressed

  • Flows exist but revenue is flat
  • Segmentation is basic or unused
  • Deliverability and list health are unclear
  • No visibility into which lifecycle stage is leaking

What's included

  • Full Klaviyo account audit
  • Customer journey mapping
  • Flow and campaign review
  • Segmentation review
  • Deliverability analysis
  • Revenue leak report
  • Priority action roadmap

Process

  • Access review and data pull
  • Lifecycle stage-by-stage diagnosis
  • Opportunity sizing and prioritisation
  • Findings walkthrough call

Deliverables

  • Written revenue leak report
  • Lifecycle map of the current setup
  • Prioritised roadmap of fixes
  • Strategy call to walk through findings
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02

Lifecycle Revenue Engine™

Build the core lifecycle infrastructure end to end.

Who it's for: Brands with traffic and sales but no complete automated lifecycle system behind the store.

Problems addressed

  • Missing or incomplete core flows
  • No coordinated email and SMS strategy
  • Campaigns sent to the full list
  • No structured customer journey

What's included

  • Lifecycle architecture and journey map
  • Welcome and lead-capture strategy
  • Browse, cart and checkout recovery
  • Post-purchase, cross-sell and upsell
  • Replenishment and winback
  • Sunset and list-health logic
  • Segmentation framework
  • Campaign architecture and calendar
  • Email and SMS copywriting

Process

  • Diagnose current state
  • Architect the lifecycle map
  • Build flows, segments and templates
  • Launch, QA and monitor

Deliverables

  • Live flow and campaign infrastructure in Klaviyo
  • Segmentation framework
  • Written copy for every flow message
  • Documentation and handover walkthrough
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03

Retention Revenue Accelerator™

Increase repeat purchases and customer lifetime value from existing customers.

Who it's for: Brands with a working lifecycle system that need retention to compound.

Problems addressed

  • Strong first purchase, weak second
  • Post-purchase journey stops at shipping
  • No replenishment or cross-sell logic
  • Lapsed customers are never reactivated

What's included

  • Post-purchase journey expansion
  • Repeat purchase strategy
  • Cross-sell and replenishment logic
  • Winback and reactivation
  • VIP and customer value tiers
  • Monthly campaign planning and copy
  • A/B testing and flow optimisation
  • Performance reporting

Process

  • Retention diagnostic by cohort
  • Build and expand retention flows
  • Test messaging, timing and offers
  • Review and iterate monthly

Deliverables

  • Expanded retention flow set
  • Customer value tiering model
  • Monthly campaign calendar and copy
  • Performance review and reporting
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04

Growth Partner™

Ongoing lifecycle strategy and execution as an embedded partner.

Who it's for: Brands that want a fractional head of lifecycle marketing owning strategy and execution continuously.

Problems addressed

  • Lifecycle strategy has no clear owner
  • Launches and peak periods are reactive
  • Internal team needs senior lifecycle direction
  • Retention planning is ad hoc

What's included

  • Everything in the Retention Revenue Accelerator™
  • Executive lifecycle strategy
  • Product launch planning
  • VIP and loyalty programme design
  • Revenue forecasting by lifecycle stage
  • Quarterly planning
  • Support and direction for your internal team

Process

  • Quarterly strategy and priority setting
  • Monthly build and optimisation cycles
  • Ongoing testing programme
  • Continuous reporting and review

Deliverables

  • Quarterly lifecycle roadmap
  • Ongoing flow and campaign execution
  • Launch and peak-period plans
  • Regular performance reviews
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Not sure which engagement is right for you?

Bring your current setup to a strategy call. We'll look at where your lifecycle stands today and recommend the engagement that fits — or tell you if none of them do yet.

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