Our work

Strategy You Can See.

We don't just write emails — we build the system behind the customer journey. These are strategic demonstrations: complete lifecycle systems designed for real eCommerce scenarios, showing the diagnosis, architecture and messaging behind each build.

Full Lifecycle SystemStrategic Demonstration

The Full Lifecycle System Behind a Repeat-Purchase Fashion Brand

Fashion & Apparel · Klaviyo · Email · SMS · Lifecycle Strategy

How we would turn fragmented customer touchpoints into one connected lifecycle revenue system — from first visit to VIP status.

A complete customer-journey architecture for a Shopify fashion brand — from first visit to VIP status.

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Revenue Recovery SystemStrategic Demonstration

Diagnosing Why Customers Hesitate: A Revenue Recovery System for Beauty & Cosmetics

Beauty & Cosmetics · Klaviyo · Email · SMS · Conversion Psychology

How we would recover abandoned intent by answering the actual doubt behind it — instead of reminding people what they left behind.

A conversion-psychology deep dive into browse, cart and checkout abandonment for a beauty brand — built to recover intent, not just send reminders.

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Retention SystemStrategic Demonstration

Turning a First-Time Buyer Into a Repeat Customer: A Retention System for Health & Wellness

Health & Wellness · Klaviyo · Email · SMS · Retention & LTV

How we would design the window after the sale so a second, third and ongoing purchase becomes the default rather than the exception.

A post-purchase and retention architecture for a health and wellness brand — designed around the question every consumables business has to answer: how do we get them to buy again?

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Want this built around your store?

These systems were designed for scenarios most eCommerce brands recognise. On a strategy call we map yours specifically.

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